STORE PRODUCT BRANDING

WE CATER FOR ALL FORMS OF PRODUCT BRANDING

Embroidery

A design stitched onto a material using a high-speed, computer-controlled sewing machine. Artwork must first be “digitised”, which is the specialised process of converting two-dimensional artwork into stitches or thread. The digitiser must re-create the artwork using stitches then it programs the sewing machine to sew a specific type of design, in a specific colour, with a specific type of stitch. This process is known as digitising. Embroidery is commonly used on logo patches, apparel, caps or hats.

 Pad Printing

An etched plate is covered with ink and then wiped clean, leaving ink in the recessed areas. A silicone pad is then pressed against the plate, pulling the ink out of the recesses, and pressing it directly onto the product. Pad printing is most used on gifting products.

Laser Engraving

The process of permanently marking the surface of an item with a very high-intensity light source. Laser is divided into 2 main categories: CO2 laser which is cutting and marking on organic items (cork, wood, glass, plastic, and leather) and YAG laser which is used for marking metals. Laser Engraving is mostly used on gifting products.

Doming

A thin layer of the Polyurethane resin is applied to a digital sticker, creating a 3D effect. Standalone products include dome stickers, name badges, key rings, zip pullers.

Digital Stickers

Stickers are digitally printed and automatically cut to shape. Stickers are then applied onto the products. Digi stickers can be applied to both smooth and rigid surfaces.

Heat Press

A heat press is a machine engineered to imprint a design or graphic on a substrate, such as a t-shirt, with the application of heat and pressure for a set period of time. A heat press is used to permanently apply a heat transfer to a surface. Garments such as t-shirts that have been printed through heat transfer methods are of high quality and are long-lasting.

Direct Digital

A technique where a digital print is printed onto a special transfer paper and the product that is being branded is treated with a chemical before the logo is applied, the transfer paper is then placed onto the product, transferring the ink from the paper onto the product.

Debossing

Debossing is produced by pressing a metal die in the shape of a logo or design into the surface of a product using both heat and pressure, creating a permanent stamped impression below the product’s surface, resulting in products looking chic and professional.

Foiling

Metallic foil is heat pressed onto hot surfaces by use of a metal block which is heated in a special foilery machine. The foil is pressed onto the surface of the item using heat, pressure and dwell time. Foiling is commonly used on Gifting Products.

Direct to Film

DTF branding, or Direct to Film branding, is a printing technique that transfers designs onto fabric or other materials with precision and vibrant colour.